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A MUST READ!!Why You Have Not Been Able To Solve That Sales Problem

Published by on April 27th, 2020.


 

 

Most times the real problem faced by business owners is that they focus on the symptoms of a problem and not the real cause of the problem.

I’m Okpechi Chidiebere Vincent, a digital Strategist and a Computer Programmer. I work at Flinoid Texvo, a digital company that helps small and medium-sized businesses(SMBs) exist and grow on the digital space.

What do I mean by focusing on the real cause of a problem and _not_ the symptoms of the problem?

Let me use this illustration. If you come across a sick person with cough and sore throat during this isolation period, I’m sure you’ll jump ten feet away from the person, because you believe he has COVID-19, right?

The funny thing is, the person might just have the flu.

See what I mean by not focusing on the symptoms, but on the real problem?

If you keep treating the symptoms as the main problem, you will eventually wear yourself out.

Now, the question is; How do we determine the real problem?

Just as discussed in the example above, the best way to determine the root cause of the problem is for the patient to undergo tests. Then, a diagnosis is made.

The same principles can be applied to your business; you need to run a full diagnostics of your business in order to determine what the real problem is.

How do you do that?

I can recommend these few steps which has worked out perfectly for me. You go ahead and do some research to find out what works for you.

1. Talk to your customers.
2. Talk to your competitors’ customers.
3. Talk to your staff.

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